About us · a Polish manufacturer since 2009
Wally, a Polish manufacturer of premium boards and signage
Design, printing and cutting all happen in one plant in Katowice. Since 2009 we have been making made to measure magnetic whiteboards, plates, signage and interior decorations. Standard production takes up to 7 days.
Beginning
We started on the other side of the table
We started out as a creative and advertising agency: brand creation, image, visual identity. We designed what somebody else was then supposed to make.
Over time we drew less and less, and put things in order more and more. Clients came to us with a visual problem, and underneath it there was almost always a process problem: done ad hoc, without a system, from scratch every time.
And that is where we hit the wall. The design was ready, the client was happy, and the execution could sink the whole job. Sometimes a deadline was missed. Sometimes the quality was not something you could show a client. Most often, though, we got a product that technically matched the order and missed the point of why it was made in the first place.
We came to the conclusion that the only way to answer for the whole thing was to do all of it ourselves, from the design through to production.
The beginnings were modest. We had neither experience nor production facilities. What we did have was something our contractors at the time were missing: we knew exactly what a good product looks like and what it takes to deliver it on time. We learned the rest along the way, often from our own mistakes.
It looked like a change of industry, but we carried on doing the same thing, just one step further along. Our knowledge of processes, lean and production automation only started to pay off for real once we applied it in our own plant.
History
How did we get here?
- Today
Around 1,500 orders a month
Far more items and lines than that, because most orders contain several elements. Over 98 percent reach the customer on time or ahead of time.
- 2025
Conversion into a limited liability company
In January, Satto Media converts into a limited liability company. The brand, the team and the address stay the same.
- 2025
White label production
We start manufacturing under other brands, for other companies in the trade. Our customers here are the people who sell signage themselves and know exactly what to look at.
- 2022
Machine park expansion
An industrial cutter and further machines arrive at the same premises. From that point the whole chain, from the file to the finished product, closes inside our plant.
- 2021
Trademark protection R.342714
On 8 June we receive protection rights in three Nice classes: 16, 20 and 27. The protection runs until 2030.
- 2020
The move to Owsiana street
We move the plant to its current address in Katowice: 450 square metres on a single floor of an office building, chosen for the air cleanliness it gives the production floor.
- 2020
We file the trademark
On 30 December we file the Wally word and figurative mark with the Patent Office of the Republic of Poland.
- 2018
Into B2B in earnest
Offices, schools and production plants across Poland. We start marking up whole facilities with plates and signage, not single walls.
- 2014
Our own studio and catalogue
We develop the brand's visual language and the first catalogue of ready designs alongside made to measure work.
- 2009
We take production on ourselves
After years of working with contractors who did not deliver, we start manufacturing ourselves. Wally is born, in Katowice, where we still work today.
- 2003
Satto Media
The company that Wally grew out of starts trading. Back then still a creative agency: brands, visual identity, design.
The plant
The whole process, from design to production, in one place in Katowice
We do not subcontract printing, cutting or milling. Design, file preparation, printing, cutting, laminating, milling, application, quality control and packing all happen here. That is how we can answer for the deadline and for the quality without passing the blame to a subcontractor.
Cleanliness on the production floor is a condition
The plant occupies 450 square metres on a single floor of an office building in Katowice. We have been working in this city since 2009, and at the current address on Owsiana street since 2020. It is not a warehouse hall and it is not meant to be one, because choosing an office building was a technological decision. Most of our products are made by bonding several layers together, and any speck of dust that gets in between them can be visible. That is why the plant is air conditioned, has air purifiers and is cleaned daily, partly automatically. Dust levels are a production parameter for us.
Cutting and finishing
Most of the work goes through an industrial iEcho TK4S cutter with a 2,500 by 1,600 mm working area, a camera, a QR code reader, lasers and a conveyor belt. It has three tool slots, including a water cooled high speed router with an automatic tool changer. Next to it, Summa S class plotters handle contour cut stickers, and rigid materials are worked on saws, mitre saws, panel saws and Keencut trimmers.
Printing and application
Roland solvent printers and Mimaki UV machines, which is where our wallpapers and wall murals are made, each on professional colour profiles and branded inks. Application runs on two tables: a large format one, 2.5 by 5 metres, using BubbleFree technology, and a smaller one, 1.3 by 2.5 metres, with pneumatically controlled rollers.
Materials and 5S
We keep a stock of key materials in our own warehouse. It costs money, but it lets us take an order without waiting for a supplier. The 5S method is not a slogan from a training course here, it is what every rack looks like: labelled slots, material sorted by format. The person putting an order together does not have to decide what to pack it in. Around one and a half thousand orders a month pass through these 450 metres, and almost every one of them is different.
Worth checking
What you can verify without us
Trademark
Protection right R.342714 at the Patent Office of the Republic of Poland. Application Z.522716 of 30 December 2020, right granted on 8 June 2021, protection until 30 December 2030. A word and figurative mark, Nice classes 16, 20 and 27. Check it in the UPRP register
PZH certificate
The material used to make our wallpapers (350 g) is certified as approved for rooms intended for human occupancy. The certificate is valid until 5 June 2029.
Fire classification
Our wallpaper material is class B-s1 d0 under the EN 13501-1 standard, in line with Regulation (EU) number 305/2011 of the European Parliament and of the Council.
On time delivery
Over 98% of orders delivered on time or ahead of time. We verify the figure every month and have stayed in that band for years.
Orders with no complaints
Over 99% of orders with no objections as to quality, conformity with the specification or condition after transport. Counted monthly, the same way as on time delivery.
Shop rating
4.95/5 (2,741 reviews) from verified customers, collected by an independent service. See the reviews
Would you like to see it with your own eyes?
The plant is in Katowice. We do not produce for stock, so you will not find a specific product sitting on a shelf here, but you can look at the materials and at whatever is on the production floor at the time. For a larger rollout, book a visit or ask us for samples.
Process
Standard production of non standard products
That is what we call it here, and it is not a play on words. The vast majority of orders are personalised, which means every one of them is different. And yet each of them goes through the same repeatable process.
- 1
Order and deadline
Once you place an order, you get a completion date by email. Not a range, a date. Over 98 percent of orders reach the customer on that date or earlier.
- 2
File preparation
Generating production files and preflight are automated. Nobody retypes dimensions by hand, so there is no way to get them wrong in the process.
- 3
Queueing
The production manager sets priorities based on data and the current workload. We do not know our orders even a day ahead, and we still plan and deliver, because the decisions are made on numbers rather than on instinct.
- 4
Printing and cutting
On colour profiles assigned to a specific machine and a specific material.
- 5
Two stage quality control
Every product is checked independently by two people. That is slower and more expensive. We do it because a mistake caught here costs a few minutes, while a mistake caught at the customer costs a new deadline.
- 6
Documentation and archive
Every order is weighed, measured and photographed before dispatch, and then goes into the archive permanently. Years later we can recreate the colours and the graphic style from it, so a board added in 2026 matches the one from 2019. Our customers put it more briefly: "you know our requirements".
What if something goes wrong?
We are liable for the conformity of the goods with the contract for two years from delivery. A complaint is filed through a form, it takes about two minutes and runs in three steps. See how a complaint works.
We write about this on the site deliberately. A manufacturer who hides the complaints procedure usually has a reason.
Fitting at the customer's site
Some rollouts we finish on site at the customer rather than by sending a parcel. We have done that with graphic walls in offices in Warsaw and with fitting out a unit in a shopping centre. On larger rollouts we agree the fitting date around your works schedule, because signage usually goes in at the end, once the building crews have left.
Settlement and advice
For public sector and local government bodies, and for companies we work with on an ongoing basis, we offer deferred payment. If you do not yet know which type of board will work for you, start with the board selector or write to us, because choosing takes five minutes of conversation, while getting it wrong means an order that has to be redone. The terms of ongoing cooperation are described in our B2B offer.
Up close
Products straight from the plant
Printed magnets
Magnets with your artwork, round or in any other shape, printed and cut here from a single piece.
See the magnets →
Planners and wall calendars
A dry wipe planner that fits the whole year on a single wall.
See the planners →
Plates and parking signs
A durable laminated print that stands up to the weather, ready designs or your own wording.
See the plates →
Boards for children
A magnetic board with artwork that you can write on and wipe clean without smearing, and pin magnets to. A wide choice of designs for younger and older children.
See the boards →Team
Who is responsible for what?
Ten people work at Wally. Meet the seven who look after individual areas. The other three run production and operate the machines.
Piotr Materna
CEO and co founder
Responsible for strategy and technological development. It was their decision in 2009 that stopped us outsourcing production.
Kinga Materna
Product
Responsible for developing the range: introduces new products and whole product groups, builds relationships with business partners and checks whether an unusual order can be made.
Paweł
Production
Production supervisor and process engineer. Sets the priorities in the queue and looks after the machine park.
Jarosław
Design
Lead designer. Every individual order passes through their hands.
Adrian
Customer service
The first point of contact on an order, and technical advice. Handles the case from the quote through to dispatch.
Przemek
IT and integrations
Responsible for the shop, the integrations and the automations that the whole production process rests on.
Kamil
Growth
Responsible for brand visibility, SEO and content.
Production
At the machines
There are three more people who are not on this list. They are the ones who make most of what goes out to you.
Scale
How much fits into 450 metres?
Orders per month
approx. 1,500, and far more items and lines than that, because most orders contain several elements.
Plant floor area
450 m² on a single floor of an office building on Owsiana street in Katowice, since 2020.
Quality control
Two people check every order, independently of each other.
Largest format with no joins
300 × 120 cm on the application table using BubbleFree technology.
References
They trusted us
Responsibility
Sustainable production
Packaging
We pack with the necessary minimum, enough for the product to arrive safely, and we do not add filler where it is not needed. Production waste is sorted here on site.
Materials
We print with branded inks, and the material our wallpapers are made of holds a PZH certificate approving it for rooms where people spend time.
Fewer reworks
More is saved on what does not have to be made a second time than on the packaging. Two stage control and an order archive mean fewer reworks, fewer return shipments and less product in the bin.
Let us talk about your project
We advise companies, production plants, institutions, schools and individual customers. An enquiry takes 60 seconds to send, and standard production takes up to 7 working days. The plant is in Katowice, so if you are planning a larger rollout, book a visit and look at the materials on site.